The Demographic Drivers

Today, over 7000 people are turning 65 and within 10 years, there will be over 54 million people over the age of 65. That’s almost 16% of the U.S. population. In fact, the number of Americans 65 and older is expected to more than double to 89 million by 2050, according to the Census Bureau. This rate of growth is unprecedented. Combining this demographic force with advances in medicine and Boomers desire to remain independent make a very compelling business case.

Continued changes to healthcare legislation will shape the future state of the industry. BrightStar is well prepared for expected outcomes such as a co-pay for performance, greater focus on patient outcomes, decreasing re-admittance rates to hospitals, and sharing of electronic medical records, to name a few. Additionally, changes to Medicare and Medicaid will provide additional opportunities for BrightStar franchisees.

How Will the New Healthcare Changes Affect BrightStar

1. BrightStar is already certified by Joint Commision (JCAHO) in several states. We are moving to become 100% certified. Joint Commission certification is the same certification that all hospitals need to attain. BrightStar’s model meets the quality and patient outcome standards that healthcare reform likely will bring about.
2. BrightStar offers every service available in an institution such as a nursing home, with better patient outcomes and with technology capable by 2011 of accommodating requirements for electronic medical records, medical billing and integrated case management.
3. In 2010 alone, BrightStar is making an additional $1.4 million investment in our technology platform to meet government demands to drive increased revenues through government-program and insurance company programs.

For more information about the proactive strides we’re taking to create more opportunity for our franchisees, click here to contact us and learn more.

The Competitive Landscape

The home health care industry is also comprised predominately independent agencies (or “Mom and Pops”. Consider the fact that, combined, all the franchise and corporate owned brands make up less than 7% of the U. S. market. Brightstar’s leading edge and proprietary technology, full continuum of care, sales and marketing programs, and National Account opportunities are enabling our franchisees to capture market share at an impressive rate.

In just a two year period (2009-2010), BrightStar has grown from $50 million in gross revenues to over a $100 million in gross revenues! And overall, the home health care services industry has experienced sales growth of 11.2% over the past year, making it the fastest growing industry in the U.S., according to Sageworks, a financial analysis company. Some Philadelphia court reporters also think that Brightstar is a great opportunity since health care and technology services are two of the fastest growing professions. Combining a high growth, dynamic industry with one of the hottest companies in franchising, and it’s easy to see why franchisees, employees and clients of BrightStar are saying “Yes we can!”

A large portion of the service agencies in the market fall short in their scope and delivery of services. Most do not offer skilled care services in the home, staffing, or have a National Account presence. At BrightStar, our franchisees can take advantage of multiple revenues streams including skilled in home care (pending state licensure), staffing for medical facilities such as urgent cares and doctors offices, National Accounts, and more.

Whether you are looking for an assisted living franchise, a caregiver franchise, a eldercare franchise, a non medical care franchise, a nursing franchise, or a senior care franchise, Brightstar may be the right answer for you.