Five Key Advantages That BrightStar Offers

What Makes BrightStar a Great Healthcare Franchise Opportunity?

1. Make A Difference

With a home healthcare and medical staffing franchise, you will make more possible – for the families, their loved ones and healthcare facilities you care for. You will help others retain their dignity and remain as independent as possible.

This is one of the few businesses where you can feel great about it and know that you will have an immediate and profound effect on many different people. The feeling we get when we are able to be of service to our clients is indescribable.

2. A “Booming” Market

The future is very bright. BrightStar is able to provide the full range of LifeCare, KidCare and Staffing services. In fact, BrightStar is one of the few companies that serve multiple market segments, including care for adults and seniors in their homes, well and sick childcare and a full range of medical staffing services. That means we attract a larger number of clients and are able to keep them as their needs change over time.

BrightStar provides services to the largest and fastest growing market segment in the U.S. – seniors. The need for our services and home healthcare and medical franchises are growing rapidly right along with the senior population. 7,000 people a day turn 65 and people over 85 represent the fastest growing population segment – and the wealthiest.

These segments of the market tend to have greater than average healthcare needs and are growing faster than the total population, increasing the demand for home health services and all types of senior care.
BrightStar is focused on serving the fastest growing population segment – seniors. Studies indicate that 75% of the wealth in the U.S. is controlled by grandparents and BrightStar is answering the call to meet the growing demand for quality care.

Furthermore, due to the increasing need for quality care for people of all ages, there is a shortage of healthcare staff such as nurses. You will be able to help corporate clients maintain their healthcare staffing levels and meet the needs of those entrusted to their care. BrightStar is one of the few companies to serve both private and corporate clients. That means your homecare and medical franchise will be able to reach and make more possible for a larger number of clients and have the opportunity to achieve higher revenues.

Some of the fastest growing industries in the United States are health care and technology. And reporters are saying that those two industries are growing even faster than stenographers who do depositions which had previously been one of the fastest growing industries over the last few years.

3. Breadth of Revenue Opportunities – Homecare, Staffing and National Accounts

With BrightStar’s homecare and medical staffing franchise, you will be able to extend your reach to touch more clients. In addition to offering the full range of medical and non-medical home healthcare to anyone who needs it, you will also offer medical staffing solutions to businesses on a temporary, temporary to permanent and permanent placement basis, providing personnel to hospitals, nursing homes, doctors’ offices, labs and anywhere healthcare staff is needed. In addition, you will also deliver skilled care to patients one on one in their home or wherever they need care through our network of national account partners. National account services range from insurance assessments and IV infusion therapy to home health, in addition to delivering flu clinic services to Corporate, commercial and retail clients.

In 2008 and 2009 we invested $500,000 to strengthen our brand to help assist our franchisees  capture market share, diversify their offering to serve more people and to develop sales tools, technology and collateral materials.

In 2009 and 2010, we invested again – this time over $1 million – to diversify our revenue sources and to increase the sales tools for franchisees to diversify and strengthen their performance early on (get started to see how the BrightStart program has resulted in an average of over a 100% improvement in our franchisees first 17 weeks of revenue since the second launch of this program).

4. Technology

Our web-based management system is very powerful and easy to use. No other company offers anything like it. We built our system to allow us to continue to expand. Managing two – let alone three offices – without our system would be impossible.

Our system integrates almost every function that relates to running your health care franchise. It will allow you to spend your time focusing on sales and not the paperwork! As a web-based platform, our system allows franchisees to manage their business from anywhere in the world!

You will know exactly where your business is at each moment, no matter where you are. Imagine the possibilities if you choose to hire people to fill all of the office positions.

In 2009 and 2010, we built our new CRM to help our owners in the selling process. The system integrates with Outlook calendar to facilitate ease of use for setting and changing appointments. This new system is focused on the unique nature of BrightStar’s scalable, multi-unit model where our franchisees will manage a sales team and need to monitor the performance of each of their salespeople and ensure they are paying for themselves within a reasonable period of time.

Click here to learn more about the technology our franchisees are saying is much better for us and our results than Salesforce, ACT, Goldmine or any other CRM on the market!

5. Training and Support

We believe we offer the best training in the business. With knowledge comes confidence. Our training process , supporting documentation, and E-learning modules will allow you to feel confident starting your own business. After signing your franchise agreement,, we will give you access to our newly implemented learning management system (LMS) to guide you through each step needed along with integrated resources to guide you through everything from licensing, insurance, and telephone service. You will also attend a new owner boot camp to introduce you to the industry and prepare you for all of the tasks to get opened. Included in the boot camp is one-on-one consultation with our Franchisee Financing Director to prepare budgets, cash flow projections and breakeven analysis and assess what, if any, financing is needed to ensure your business is properly capitalized.

Once you are ready to open, you will return for more training where you will learn everything about running your BrightStar healthcare franchise. You will learn how to recruit clients and staff, answer the phones, screen caregivers, and find business. Of course, you will learn how to use the management system and begin to harness its power and we provide your branch manager with a specialized training course with a strong focus on clinical practices, technology and recruiting. As part of our commitment to your entire organization, included in your franchise fee is the training of the salesperson, the branch manager and the director of nursing (the franchisee will fill either the sales manager or branch manager role initially).

Our innovative homecare sales and marketing program, BrightStart, provides franchisees with the tools to define their market and customers, combined with the sales call techniques to deliver outstanding results using a standardized sales call process. As part of our BrightStart program, you will receive pre-opening support in zoning your territory and identifying your top sales prospect targets. Weekly phone calls and multiple on-site visits are provided to ensure the salesperson masters the prospecting function – tracking the results at critical steps where the salesperson must ask for the business and when they must walk away if business is not coming to free up his or her time for the prospects in the pipeline. Click to learn more about how the BrightStart program poses to improve unit economics.

Whether you are looking for a elder care franchise, a healthcare franchise, a hospice franchise, or a medical franchise Brightstar may be the right answer for you.

Finally, in 2010 we implemented a National Support Center so that a one-click request through our web-based management system or a phone call provides centralized support that is tracked and monitored to get you answers to technology, marketing, financial, operations, national accounts or any other question quickly. We maintain survey satisfaction scores on the Support Center of well over 90%!

We are here to help your business perform. In adherence to providing the utmost standards of quality and excellence, every year we will conduct a national conference. We are constantly updating our techniques in order to be as competitive as possible. We respect your needs and dreams and will be there to support you every step of the way.